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Oct
31
2011
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GameStop Steps into Tablet PC Sales |
By Ian Sherr
Videogame retailer GameStop Corp. plans to begin selling tablet-style computers as part of an effort to expand its gaming device offerings.
The company plans to begin selling tablets based on Google Inc.’s Android mobile operating system during the holiday season at 200 of its U.S. stores on Friday. GameStop’s pilot program will include specialized tablets made by Asustek Computer Inc., Acer Inc. and Samsung Electronics Inc.
The devices, which will sell for their typical sticker prices in competing stores, will come with a set of seven free games, including Electronic Arts Inc.’s “Dead Space” sci-fi shooter and “Madden NFL” football game, as well as links to the GameStop’s mobile application store, called “Kongregate Arcade,” and the Android app marketplace.
“Customers have been telling us that they like to game on multiple devices,” said J. Paul Raines, GameStop’s chief executive. “We believe there is a gaming opportunity on tablets.”
Analysts are more skeptical, citing poor sales of Android-based tablets and a dearth of games that have enticed the dedicated gaming audience that GameStop tends to attract. Cost is another factor, said Michael Pachter, an analyst at Wedbush Securities, who added that any asking prices around $400 or $500 will be challenging.
“I don’t think anyone is going to buy one,” he said.
To read the rest of the story, either contact me directly or read more online at the WSJ: here. (subscription required)
(Originally published Oct. 31, 2011, in the Wall Street Journal.)
Filed under: print
Tagged: holidays, internet, retail, scoop, technology