By Ian Sherr

SAN FRANCISCO (AFP) — With an iPhone, Zeus could have saved time to call on lightning from the heavens — so says California-based sculptor Adam Reeder, who seeks to merge classical Greek iconography with 21st century gadgets.

“Art is what we use to talk about our time,” said the 33-year-old artist, whose unabashed aim is to fuse western civilization’s antiquity with its newfound technologies.

The sculptor did so with the mythological Greek nymph Pan, replacing a trademark flute with Apple Inc’s iconic music player and headphones.

“He’s still a musician, he’s still dancing, but now he’s listening to his iPod,” Reeder said.

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By Ian Sherr

There’s a point in every Star Wars film when the good guy inevitably turns to his buddies and says, “I’ve got a bad feeling about this,” right before all the big explosions begin.

One can only imagine that is what Nescafe was thinking when they saw Starbucks’ VIA instant coffee mix arrive in Chicago, Seattle and London. After all, Nescafe is nearly synonymous with instant coffee.

So, what is Starbucks thinking?

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By Ian Sherr

SAN FRANCISCO (AFP) – In a world where everything is mobile, even billboards are starting to move in surprising ways.

Large advertising messages traditionally fixed to sides of buildings or planted along roadways are being freed by digital projectors and laptop computers to pop up in unexpected places.

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