Aug
31
2011

Losing $207 a Pop, H-P Brings Back Its iPad Rival

By Ian Sherr

The TouchPad is dead. Long live the TouchPad.

Hewlett-Packard Co. said it will temporarily resume manufacturing of its ill-fated tablet computer just 11 days after killing its iPad rival as part of a sweeping corporate overhaul.

The resurrection of the TouchPad follows a spike in demand after H-P, desperate to clear out unsold inventory that had piled up at retailers, slashed the price of the low-end model from $399 to $99.

The decision to discontinue the TouchPad came less than two months after the tablet first went on sale in July, but made little traction against Apple Inc.’s iPad despite an earlier 20% price drop. H-P executives said sales were too weak to justify continued investment.

H-P didn’t say what it would charge for the new batch of TouchPads, but cautioned potential buyers there might not be enough to go around.

“We don’t know exactly when these units will be available or how many we’ll get,” H-P spokesman Mark Budgell wrote on a company blog. “We can’t promise we’ll have enough for everyone.” The company said it is pleased by the response it has gotten so far.

 

To read the rest of the story, either contact me directly or read more online at the WSJ: here. (subscription required)

(Originally published Aug. 31 2011 in the Wall Street Journal.)



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Jun
15
2011

Apple’s Retail Secret: Full Service Stores

By Yukari Iwatani Kane and Ian Sherr

Steve Jobs turned Apple Inc. into the world’s most valuable technology company with high-tech products like the iPad and iPhone. But one anchor of Apple’s success is surprisingly low tech: its chain of brick-and-mortar retail stores.

A look at confidential training manuals, a recording of a store meeting and interviews with more than a dozen current and former employees reveal some of Apple’s store secrets. They include: intensive control of how employees interact with customers, scripted training for on-site tech support and consideration of every store detail down to the pre-loaded photos and music on demo devices.

More people now visit Apple’s 326 stores in a single quarter than the 60 million who visited Walt Disney Co.’s four biggest theme parks last year, according to data from Apple and the Themed Entertainment Association. Apple’s annual retail sales per square foot have soared to $4,406—excluding online sales, according to investment bank Needham & Co. Add in online sales, which include iTunes, and the number jumps to $5,914. That’s far higher than the sales per square foot and online sales of jeweler Tiffany & Co. ($3,070), luxury retailer Coach Inc. ($1,776), and electronics retailer Best Buy Co. ($880), according to estimates.

With their airy interiors and attractive lighting, Apple’s stores project a carefree and casual atmosphere. Yet Apple keeps a tight lid on how they operate. Employees are ordered to not discuss rumors about products, technicians are forbidden from prematurely acknowledging widespread glitches and anyone caught writing about the Cupertino, Calif., company on the Internet is fired, according to current and former employees.

Behind Apple stores is Ron Johnson, 52, who J.C. Penney Co. confirmed Tuesday would become its new CEO in November.

Apple’s retail success is fueled to a large extent by demand for the company’s products. Retail analysts say many of Apple’s advantages over rivals such as Best Buy are technical: It sells a single brand, has far fewer products and has only a few hundred stores compared to Best Buy’s more than 4,000. As the company continues to expand, some analysts expect it to face more pressure to consistently execute good customer service. Some former employees say they have already seen the quality of Apple retail staff decline as the retail network has expanded and has fewer enthusiastic fans to choose from.

To read the rest of the story, either contact me directly or read more online at the WSJ: here. (subscription required)

(Originally published June 15, 2011 on the front page of the Wall Street Journal.)



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Also in this category:

  1. Sony Revamps Retail Stores
  2. Steve Jobs Memorial Held
  3. Apple to Sell Tech Support for Small Businesses
  4. Apple Seeks Growth Beyond Consumers
  5. Apple’s Hottest New Product Can Be Thrown in the Wash
  6. Want to see the iPad? So do Apple store employees

Nov
29
2010

For Cyber Shoppers, Gadgets Look Hot

By Ian Sherr

The holiday shopping season, which starts online Cyber Monday, promises to be very good for Apple Inc.

The Cupertino, Calif.-based consumer electronics giant will likely take advantage of the gift-giving season to flex its muscles, grabbing market share for its popular iPod, iPhone and iPad products.

In particular, analysts say Apple will lock down its dominance of the touchscreen computer market, moving more of its iPad tablet devices through retail partners, including Wal-Mart Stores Inc., Target Corp. and Verizon Wireless. A recent survey by ChangeWave Research found that 9% of holiday shoppers plan to buy an iPad in the next 90 days. Apple has sold more than seven million iPads since the device went on sale in April.

Of course, Apple won’t be the only beneficiary of the season’s spirit. Smartphones are expected to do well as more utilities and productivity apps become available for phones running Google Inc.’s Android operating system, as well as Research In Motion Ltd.’s BlackBerry and Hewlett-Packard Co.’s Palm products. That software, known as apps, gives people a reason—other than making calls—to use their phones.

To read the rest of the story, either contact me directly or read more online at the WSJ: here. (subscription required)

(Originally published Nov. 29, 2010, in the Wall Street Journal.)



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Oct
18
2010

Apple Sees a Ripe Corporate Market

By Ian Sherr

Apple Inc. will unveil Wednesday a new version of its computer operating software, a development that comes as the consumer-electronics giant makes a more aggressive move to expand in a market that has historically eluded it: corporate customers.

The Cupertino, Calif.-based company will hold an event dubbed “Back to the Mac,” a reference to its line of laptop and desktop computers. The event, which comes just two days after Apple’s planned fourth-quarter earnings release, will feature new bells and whistles in the software that powers Macs and possibly new computer models.

The event comes amid Apple’s rapid transformation. Once known for computers popular with students and graphic designers, the company morphed into a mobile-device giant as its iPod, iPhone and iPad products took off with consumers. Now, those devices are proving popular with business executives, driving Apple to aggressively move into the corporate market.

To read the rest of the story, either contact me directly or read more online at the WSJ: here. (subscription required)

(Originally published Oct. 18, 2010, in the Wall Street Journal.)



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Jun
22
2009

Show must go on for Organics

By Ian Sherr

This year’s All Things Organic conference and expo showcased necessity as the mother of invention. Slumping sales and a weak economy have forced the industry to innovate just to hold onto customers.

(more…)



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Apr
20
2009

KCBS Centennial

By Ian Sherr

Part I:

Part II:

This project represents the majority of my work while interning at KCBS between January and May of 2009. I organized, produced, edited and implemented this multimedia project from beginning to end.

See the full centennial website, here.



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Aug
18
2008

Washington Post: Beijing Beat

By Ian Sherr

More of china’s people wander their country and the world seeking work, love and community. Yet Beijing’s new magnetism pulls at them. Watch stories of hustle, stress, and solace on the streets of Beijing and beyond.

“Nesting”

(Beijing Beat was produced for the Washington Post’s “Emerging Voices” project, and published on the front page of the Washington Post website for nearly a week during the Beijing Olympic Games. The entire project is available at the Post’s website, here.)



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Aug
15
2008

Skepticism as US hunters claim ‘Bigfoot’ find

bigfoot7

By Ian Sherr

PALO ALTO, California (AFP) — Two US men on Friday claimed to have found the body of “Bigfoot,” the legendary ape-like creature that has been the subject of decades of hoaxes and dubious sightings.

(more…)



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Apr
10
2008

The Road to Beijing

By Ian Sherr

The Beijing Olympic Torch made its only appearance in North America on Wednesday. After protests disrupted the torch relay in Europe, San Francisco Mayor Gavin Newsom changed the planned route without an announcement to the public.

Click to watch the video

Click to watch the video

Video produced by the Center for Digital TV and the World with April Dembosky, Marnette Federis, Julie Johnson, Alison Satake, Kerry Seed, and Ian Sherr.

(Originally published April 10, 2008 with the Washington Post, here.)



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