By Ian Sherr
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So much for headlines like that. The world’s largest social network is going up against internet journalism’s biggest scourge: click bait.
You know what I’m talking about. They’re the type of headlines that overpromise and underdeliver, that lure you into reading something without substance.
In recent years, these headlines have followed a predictable format, written with drama and pizzazz but far less informative than The New York Post’s famous “Headless Body In Topless Bar.”
If that were rewritten as click bait, it’d probably be: “You’ll Never Guess What They Found In THIS Bar!”
Facebook is weeding these headlines out by — no surprise — training an algorithm on the problem. The company has already identified and punished people who post click bait headlines by watching how much time lapses between someone clicking on a link and then returning back to Facebook. Too short, and it’s probably click bait.